Twitter Is Auctioning Off Old Items With Former Logos — & Even Selling Desk Chairs — Amid X Rebrand

Twitter, which is now called X, is getting rid of things related to its old name. They’re selling stuff like old logos, office furniture, and electronic gear from their headquarters. This auction is being run by a company called Heritage Global Partners in San Francisco, and there are about 584 things up for sale, including souvenirs and equipment.

Twitter Is a Distant Memory

The bidding for Twitter’s items will start at $25 and will take place from September 12th to 14th. Some interesting things they’re selling include a bright sign with the Twitter bird, a neon sign that says “@” (like in email addresses), a display with a Twitter hashtag and bird logo, a Twitter bird inside a birdcage, white statues of “@” and “#” symbols, and even some office chairs. They’re also selling some artwork from X’s office. This includes a picture of Ellen DeGeneres’ famous selfie from the Oscars in 2014 and a mosaic made of photos of tweets that pay tribute to Robin Williams.

Old Items Are Being Auctioned

Elon Musk, the founder of SpaceX, assumed ownership of Twitter in October 2022 for $44 billion and recently unveiled the company’s rebranding as X. In a statement made on July 23rd, he revealed that “soon we shall bid adieu to the Twitter brand and, gradually, all the birds.” Musk further elucidated, “In the months ahead, we will integrate comprehensive communications and the capacity to manage one’s entire financial realm. The name ‘Twitter’ no longer aligns with this context, necessitating our farewell to the bird.”

The rebranding of Twitter to X is a logical and rather significant step for Elon Musk. The decision seems to be a very deliberate move that is supposed to highlight the new purpose of the brand and the new vision of the leadership behind it. With this act, the company gets ready to take a new role in the communication and tech landscape.